Executive summary

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Company profile summary

EchoGen is a pre-launch, online creative studio serving clients across Canada with integrated writing, graphic design, and audiovisual production. The flagship offer—custom promotional videos featuring strong artistic direction, modern VFX, and narrative craft—drives brand awareness, loyalty, and digital growth.

The business is privately owned by its founding team; current leadership includes Marketing Director Anthony Diotte, recognized for visual creativity.

Viability is underpinned by a large, expanding market (Canada’s digital ad spend projected at CAD 21.2B in 2025) and a conservative Canada-only SAM for creative production of CAD 2.1B–3.2B.

EchoGen targets a 0.10% SOM within 3–5 years, implying ≈ CAD 2.7M annual run-rate by year 5.

A 100% online, bilingual delivery model (English/French) unlocks national scale with low overhead, while a partner-first posture for agencies solves recognized capacity gaps in content production.

The multidisciplinary team, platform-native workflows, and measurable outcomes create a compelling risk–return profile for investors and lenders.

Market research summary

• Demand for platform-tailored content is surging: 94.3% internet penetration and 31.9M social users in Canada, with digital video and social ad spend rising fastest (+18.4% and +26.9% YoY, respectively).
• Video is B2B marketers’ top-rated format for effectiveness (58%), and 61% plan to increase investment—directly aligning with EchoGen’s promotional video focus plus short-form variants.
• Canada’s market is bilingual (22% French-first; 18% bilingual), favoring vendors that can deliver parallel EN/FR creative at scale.
• Supply is highly fragmented (18,773 production businesses; 9,005 ad agencies), creating opportunity for integrated partners that reduce handoffs.
• Competitive set includes Signature Video Group (enterprise-grade video), Your Story Agency (national corporate video), and Viral In Nature (always-on social).
• EchoGen differentiates through end-to-end integration (writing + design + video), platform-native creative, bilingual execution, and an agency-ready operating model.
• This combination improves speed-to-publish, narrative consistency, and ROI across channels, addressing a Canada-only SAM estimated at CAD 2.1B–3.2B.

Marketing strategy summary

• Target market: primary—digital marketing agencies seeking to outsource content production; additional—SMEs, entrepreneurs, and creators needing platform-specific content in English and French.
• Go-to-market tactics center on a partner-first, white-label model: retainer-based content packs (hero promotional film + social variants for Reels/Shorts/TikTok), bilingual scripting/captions, and AI-assisted versioning and captioning for faster turnarounds.
• Channels:
  • Direct outreach to agency leadership (LinkedIn/email)
  • Participation in IAB/industry forums
  • Portfolio-led SEO (EN/FR)
  • Directory listings
  • Co-marketing with agencies
  • Targeted paid social to decision-makers
  • Case study webinars highlighting measurable outcomes (engagement lift, watch-through, conversion)
• Key messages:
  • Platform-native creativity
  • Integrated multidisciplinary delivery
  • White-glove reliability
  • Performance accountability
• 3–5 year goals:
  • Secure 12–18 agency partners nationwide
  • Achieve ≥70% recurring revenue via retainers
  • Reach ≈ CAD 2.7M annual run-rate (≈0.10% of SAM) by year 5
  • Maintain ≥95% on-time delivery and <7 business days to first cut for social variants

Market Study

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1) Market Size, Growth, and Segmentation (Canada-focused, online delivery)

Size and growth indicators

• Digital advertising in Canada is projected to reach CAD 21.2B in 2025 (+16.6% YoY from 2024), with the fastest growth in digital video (+18.4%) and social (+26.9%). Digital accounts for roughly three-quarters of total ad spend in the country.
• The global digital content creation market (tools and services) is estimated at USD 32.28B in 2024 and projected to USD 69.8B by 2030 (13.9% CAGR), with video as the leading format.
• Canada’s movie/TV/video production industry (a proxy for production capacity and suppliers, including corporate/commercial work) is about CAD 15.1B in 2024–2025, with 18,773 businesses—evidence of a highly fragmented supplier market.

Demand-side demographics and behavior (relevant to online content delivery nationwide)

• 36.7M internet users in Canada (94.3% penetration) and 31.9M social media users (81.9% of the population) as of early 2024—underscoring the need for platform-tailored content.
• Canada is bilingual: 22% have French as first official language; 18% of Canadians are English–French bilingual. This supports demand for content that adapts to brand identity and language context across provinces.
• Market structure: 1.10M employer SMEs (Dec 2023), concentrated in Ontario and Québec, form a large pool of end clients served by agencies (primary segment) and directly.
• Video is the top-rated content format for B2B marketing effectiveness (58% call it most effective); 61% of B2B marketers plan to increase video investment in 2025—directly aligning with the flagship promotional video service.

Key customer segments for an online, Canada-wide creative studio

• Primary: Digital marketing agencies outsourcing content production for clients. Canada has ~9,005 advertising agencies (2025), heavily concentrated in Ontario/Québec/BC, with digital specialists spanning social, paid media, and content.
• Additional audiences: SMEs, entrepreneurs, and creators who need platform-specific content that preserves brand identity, across English and French markets. Presence of 31.9M social users and high internet penetration facilitates fully online service delivery.

2) TAM–SAM–SOM

Note: All amounts in CAD unless noted. Assumptions are stated for transparency.

TAM (Total Addressable Market)

• Definition used: Global market for digital content creation solutions (tools and services)—the full scope if the company served worldwide demand.
• Size: USD 32.28B in 2024, projected USD 69.8B by 2030 (13.9% CAGR).

SAM (Serviceable Addressable Market)

• Definition used: Canada-only spend on digital creative production (writing, design, video) associated with digital marketing (owned and paid), which can be fulfilled online.
• Method: Start from Canada’s 2025 digital ad revenue (CAD 21.2B). Industry budgeting norms indicate 10–20% of media budgets go to creative development/production; we apply a conservative 10–15% range to avoid overstating “non-working” spend. Estimated SAM = CAD 2.1B–3.2B in 2025; midpoint ≈ CAD 2.7B. This excludes print/OOH creative and most entertainment production, so it is conservative.

SOM (Serviceable Obtainable Market, 3–5 years)

• Market reality: Fragmented supply base (18,773 production businesses; 9,005 ad agencies) and growing demand for video/social content. Agencies cite resource constraints: 45% lack a scalable content creation model and 61% plan to increase video spend—favorable conditions for specialized outsourcing partners.
• Obtainable share: 0.08%–0.12% of SAM over 3–5 years through a partner-first model with agencies across Canada, emphasizing platform-specific creative and white-glove delivery.
  • Revenue illustration at midpoint (0.10% of CAD 2.7B): ≈ CAD 2.7M annual run-rate by year 5, achievable via a blended mix of recurring agency retainers and project-based promotional videos. Assumptions are consistent with Canada’s agency counts and rising video allocations.

3) Emerging Trends and Impacts

• Short-form and digital video acceleration: Digital video is set to capture a rising share of TV/video ad spend, with continued double-digit growth in CTV, social video, and online video—supporting demand for fast, platform-native edits and cinematic promotional assets.
• AI-enabled creativity and efficiency: AI is reshaping creative workflows and media. Global forecasts and holding-company outlooks highlight wider AI use in ad production and targeting—creating opportunities to deliver more assets per dollar and to A/B test variants by platform.
• Economic context: Canada’s 2025 ad sales are still growing (+5.3% YoY to CAD 25.9B), driven by digital-pure players, despite macro uncertainty. Vendors that offer measurable, ROI-linked content will benefit as budgets face scrutiny.
• Regulation and local content: Canada now requires foreign streamers to contribute 5% of Canadian revenues to domestic broadcasting funds, injecting capital into the broader content ecosystem and talent market—indirectly supporting availability of creative skills and partners.

4) Competitive Landscape (Direct competitors in Canada)

Given the focus on integrated creative with a flagship promotional video offer and agency partnerships, the following firms are direct comparators:

• Signature Video Group (SVG) — Toronto
  • Specialization/positioning: Full-service video strategy and production (commercials, corporate, documentaries, social), serving brand and agency teams; emphasizes script-to-screen and “white-glove” service. Claims 350+ clients and 2,000+ projects delivered. Targets mid-market to enterprise.
  • Offerings: Strategy, creative, production, post-production, animation, VFX; explicit agency-partner model for white-label support.
  • Approximate share: In a market with 18,773 production businesses, any single independent studio’s national share is well below 1%.
• Your Story Agency — Vancouver (national footprint)
  • Specialization/positioning: Corporate and commercial video production with results-driven positioning; presence across Canada (Vancouver HQ; offices in Toronto, Ottawa, Montréal, Calgary) and the U.S. Portfolio includes thousands of videos; marquee clients include Marvel, Disney, VTech, Hublot.
  • Offerings: End-to-end video production, reels/spots, and performance-focused deliverables; public claims of +181% engagement and +157% organic visibility improvements tied to video use (marketing claims).
  • Approximate share: National share likely well under 1% due to the fragmented supplier base.
• Viral In Nature — Calgary
  • Specialization/positioning: Social media content creation and management (daily posts, content calendars, community + ad management); widely listed in award directories and marketplaces; under 50 employees. Targets SMEs and multi-location brands needing always-on content.
  • Offerings: Social content production, social ad management (including former Facebook staff), web development; rated 5.0/5 (GoodFirms, n=7) and noted by directories like DesignRush (Google 4.4/5, n=12).
  • Approximate share: Given thousands of agencies and production firms, national share is far below 1%.

5) Competitor Strengths and Weaknesses (with concrete examples)

Signature Video Group (SVG)

Strengths

• Scale and experience: 350+ clients and 2,000+ projects signal reliable capacity for multi-asset campaigns (e.g., 500+ assets produced for Engel & Völkers). This reduces delivery risk for agencies with recurring content needs.
• End-to-end craft: In-house creative through post (editing, animation, VFX, color, sound) shortens turnaround by consolidating vendors—commonly saving weeks versus multi-vendor workflows on complex shoots. (Inference supported by their full-stack offer.)

Weaknesses

• Limited micro-project options: The firm explicitly does not offer standalone videography, which can be a barrier for agencies needing rapid, low-budget shoots or UGC-style assets.
• Potential cost premium: Positioning as “white-glove” and enterprise-capable can imply higher per-asset costs relative to lean, social-first studios—reducing fit for SMEs needing high-frequency, low-cost content. (Reasoned inference from positioning and client roster.)

Your Story Agency

Strengths

• Nationwide reach and marquee credentials: Offices across major Canadian cities plus U.S. hubs; portfolio with global brands (Marvel, Disney) signals quality assurance and ability to scale crews across geographies.
• Performance framing: Public claims link video content to +181% engagement and +157% organic visibility, helping marketers justify investment in premium production. (Marketing claim; still useful in sales cycles.)

Weaknesses

• Video-centric scope: The firm’s public positioning and service pages focus on video; clients needing tightly integrated writing/graphic design across the same vendor may require additional partners, adding coordination time and cost. (Inference from service focus.)
• Likely higher minimums: Global-brand portfolio and multi-city footprint often correlate with higher project minimums and overhead, which can limit adoption by smaller agencies seeking subscription-style content bundles. (Reasoned inference from footprint and brand set.)

Viral In Nature

Strengths

• Always-on social capability: Daily content creation/management and paid social operations (including an ex-Facebook ads lead) streamline execution for brands needing speed and volume. This can reduce in-house workload by dozens of posts/month per brand.
• Social proof and affordability signals: Directory ratings (5.0/5 on GoodFirms, 7 reviews; Google 4.4/5, 12 reviews on DesignRush listing) and stated budgets (often $1k–$10k minimums in directories) indicate accessibility for SMEs and multi-location clients.

Weaknesses

• Narrower creative range: Emphasis on social management and web work vs. cinematic promotional films with advanced VFX; agencies needing polished, story-driven brand videos may have to add a production partner. (Inference from service focus.)
• Smaller team scale: Under 50 employees constrains parallel, large-scale post-production or multi-city shoots compared with bigger studios—affecting throughput during peak demand. (Directory-sourced headcount; practical implication is inferred.)

6) Opportunities for Growth (tailored to the company’s mission and online Canada-wide model)

• Partner-first growth with agencies: 45% of B2B marketers report lacking a scalable model for content creation; 61% plan to increase video investment in 2025. Structuring white-label, platform-specific content packs directly addresses agency capacity gaps.
• Platform-native video and creative variants: With digital video growth across CTV, social, and online, offering bundles of short-form variants (Reels/Shorts/TikTok) alongside a hero promotional film can lift ROAS and engagement for clients that market across channels.
• Bilingual content at scale: 22% French-first official language and 18% bilingual Canadians create an opportunity to operationalize parallel EN/FR scripting, design systems, and captions—improving reach and brand consistency for national campaigns.
• Data- and AI-augmented production: Integrating AI (versioning, captioning, visual effects, and performance analytics) can compress turnaround by double-digit percentages and enable rapid A/B testing per platform. Global research and holding-company guidance suggest AI adoption is a durable tailwind.

7) Summary of Competitive Advantages (client benefits)

• Multidisciplinary, integrated delivery (writing + design + audiovisual): One vendor aligned to brand identity and platform requirements reduces vendor management and handoffs, improving speed-to-publish and consistency across channels. Clients benefit from fewer rounds and faster campaigns. (Aligned to stated capabilities.)
• Platform-specific creative and storytelling: Emphasis on artistic direction plus modern VFX and narrative craft for promotional videos, paired with social-first variants, improves engagement and recall—translating to higher watch-through and conversion on the platforms Canadian audiences use most.
• Agency-ready operating model: A partner posture that adapts to each agency’s brand voice and workflow directly addresses the capacity gap (45% lack scalable creation model), enabling agencies to scale without headcount—reducing their production lead times and cost volatility.
• Canada-wide, online fulfillment: A 100% online model can serve agencies and clients in all provinces—including EN/FR deliverables—without location constraints, aligning with the country���s 94% internet penetration and 82% social media usage.

Notes on methodology and assumptions

• TAM leverages global digital content creation estimates (tools + services). SAM is a conservative Canada-only estimate derived from IAB Canada’s 2025 digital ad revenue and widely referenced creative-production budgeting ratios (10–15% of media investment), acknowledging that “non-working” spans more than production in some frameworks. SOM reflects a realistic share for a pre-launch studio over 3–5 years in a fragmented market with strong video growth and agency outsourcing dynamics.

Situation Analysis

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1) Industry Overview

Barriers to entry

Fragmented, credibility-driven market

• With 18,773 Canadian businesses in movie/TV/video production and approximately 9,005 advertising agencies, supply is highly fragmented and buyer attention is scarce. Standing out and winning national agency partnerships is a bigger barrier than basic capability.
• Canada’s bilingual landscape (22% French as first official language; 18% bilingual) creates a practical barrier to truly national service delivery for content that must reflect brand voice and language context across provinces.
• How the company overcomes it
  • Partner-first, white-label delivery for agencies to reduce their capacity bottlenecks, focused on promotional films plus platform-native variants to meet the 61% of B2B marketers planning to increase video investment and the 58% who rate video as most effective.
  • Parallel EN/FR scripting, captions, and design systems to serve national campaigns consistently, addressing the bilingual requirement that many single-language studios cannot meet.
  • Online, Canada-wide fulfillment aligned to 94.3% internet penetration and 81.9% social media usage, enabling speed and national reach without physical office overheads.

Escalating expectations for video craft and speed

• Digital ad spend in Canada is projected at CAD 21.2B in 2025, with the fastest growth in digital video (+18.4%) and social (+26.9%), raising expectations for cinematic storytelling delivered in multiple platform formats.
• Agencies report a capacity gap: 45% lack a scalable content creation model, even as video spend rises, making reliability and throughput core barriers for suppliers to clear.
• How the company overcomes it
  • Integrated bench across writing, design, and audiovisual production allows one-stop workflows for story, visuals, and sound—removing multi-vendor handoffs that can add weeks to timelines.
  • AI-augmented production (versioning, captioning, VFX assists) to compress cycle times and scale content variants cost-effectively for Reels/Shorts/TikTok, CTV, and online video.

Differentiation factors

Integrated, platform-specific storytelling

• The studio combines writing, graphic design, and audiovisual production in one team to reduce vendor management and speed time-to-publish—an advantage in a market where digital accounts for roughly three-quarters of ad spend and where platform-native creative is decisive.
• The flagship promotional video offer emphasizes artistic direction, modern VFX, and narrative craft, then extends into short-form variants—directly aligned with channels seeing the fastest growth: digital video (+18.4%) and social (+26.9%).
• Concrete example: Deliver a hero promotional film highlighting a client’s strengths and values, plus 12 short-form cutdowns (9:16, 1:1, 16:9), with EN/FR captions and thumbnail design, ready for Meta, TikTok, YouTube, and LinkedIn.

Bilingual, agency-ready operating model

• EN/FR content pipelines address Canada’s linguistic reality (22% French-first; 18% bilingual), improving national reach and brand consistency for agencies serving multi-province clients.
• White-label collaboration slots into agency workflows to address the sector’s capacity gap (45% report lacking a scalable model) and rising video investment (61% plan increases).
• Concrete example: Subscription content packs for agencies—monthly EN/FR scripts, storyboards, design templates, and batch-produced video variants—under service-level agreements for delivery speed and review cycles.

Opportunities and threats

Opportunities

• Expanding demand: Canada’s 2025 digital ad market (CAD 21.2B) and continued growth in ad sales (+5.3% YoY to CAD 25.9B) support sustained budgets for digital content, especially video.
• Video-centric effectiveness: 58% of B2B marketers rate video as the most effective content; 61% will increase investment—tailwinds for promotional films and social variants.
• National online delivery: 36.7M internet users (94.3% penetration) and 31.9M social users (81.9% of the population) enable a 100% online model to serve all provinces efficiently.
• Ecosystem enrichment: The 5% contribution requirement for foreign streamers is expected to inject capital into domestic content ecosystems, indirectly expanding the talent pool and collaboration opportunities.

Threats

• Intense competition: Tens of thousands of suppliers (production firms and agencies) keep prices competitive; single studios typically hold well below 1% market share.
• Technology commoditization: AI accelerates asset creation, lowering barriers for new entrants and creating price pressure for basic deliverables.
• Macro and platform shifts: Budget scrutiny can favor vendors that prove ROI; algorithm and format changes on social/CTV require constant adaptation of creative formats and measurement practices.

2) Key Market Trends

Trend 1: Digital and short-form video acceleration

Context and importance

Digital video and social are the fastest-growing channels in Canada (+18.4% and +26.9% respectively), with digital comprising roughly three-quarters of ad spend. Short-form formats dominate attention across Meta, TikTok, and YouTube.

Impact on the market

Marketers require cinematic anchor assets plus native edits per platform, optimized for watch-through and conversion, and refreshed frequently to battle ad fatigue.

Impact on the company

The flagship promotional video becomes the “hero” asset; the studio productizes short-form cutdowns and motion graphics variants to increase ROAS and cross-channel consistency.

Trend 2: AI-enabled creativity and efficiency

Context and importance

The global digital content creation market is projected to nearly double from USD 32.28B (2024) to USD 69.8B by 2030 (13.9% CAGR), with AI reshaping ideation, production, and versioning.

Impact on the market

Buyers expect faster turnarounds, more asset variants per dollar, and data-led A/B testing by platform—without compromising brand identity.

Impact on the company

AI-assisted scripting, captioning, translation, VFX previsualization, and automated versioning shorten production cycles and lower unit costs, enabling competitive pricing and rapid experimentation.

Trend 3: Bilingual and localized content at scale

Context and importance

Canada’s 22% French-first population and 18% bilingual rate require parallel EN/FR creative to achieve national reach and compliance with brand and regulatory expectations in certain sectors.

Impact on the market

Agencies and SMEs seek partners that can deliver linguistically faithful and culturally aware content across provinces without duplicating their vendor base.

Impact on the company

Built-in EN/FR pipelines (scripts, graphics, captions, voiceover) differentiate the offer and reduce coordination overhead for agency partners serving multi-province brands.

Trend 4: Agency outsourcing and ROI accountability

Context and importance

45% of B2B marketers lack a scalable content creation model, while 61% plan to increase video budgets; at the same time, 2025 budget scrutiny favors measurable outcomes.

Impact on the market

Agencies expand white-label partnerships to scale production without headcount and demand performance-ready assets linked to funnel metrics.

Impact on the company

A partner-first model with SLAs, platform-specific deliverables, and reporting hooks positions the studio as a capacity multiplier for agencies and SMEs focused on ROI.

3) SWOT Analysis (FFOM)

Strengths

What is done well

• Multidisciplinary execution across writing, design, and audiovisual production—one integrated workflow that reduces vendor handoffs and accelerates publishing.
• Flagship promotional videos featuring strong artistic direction, modern visual effects, and compelling storytelling tied to brand values and offers.

What inspires pride

• A creative philosophy centered on originality and innovation, producing unique, memorable content tailored to each platform.
• Bilingual capability baked into the process, enabling national reach and brand consistency across EN/FR markets.

Capabilities that drive success

• Agency-ready, white-label operations aligned to a market where 45% lack scalable content creation and 61% plan to increase video spend.
• 100% online delivery across Canada, aligned to 94.3% internet penetration and 81.9% social media usage.

Market perception (buyers and team)

• Partners value a single vendor that adapts to each brand identity and delivers platform-native assets—reducing coordination time and increasing campaign consistency.

Weaknesses

Areas to improve

• Pre-launch status: limited live case studies, testimonials, and social proof; initial credibility and procurement hurdles with larger agencies.
• Scale and throughput: as demand spikes, post-production bandwidth and multi-city production logistics must be stress-tested to maintain SLAs.

Vulnerabilities

• Pricing power may be constrained early in a crowded, price-sensitive market with many small suppliers and freelancers.
• Process maturity: standardized briefs, review cycles, and QA for EN/FR deliverables must be codified to prevent rework at scale.

Potential frustrations (internal and client-side)

• Without an initial analytics layer, demonstrating ROI quickly could be challenging in budget-scrutinized environments; adding performance reporting hooks is critical.

Opportunities

Market and social trends

• Growth in digital ad spend (CAD 21.2B in 2025) and the rise of digital video (+18.4%) and social (+26.9%) underpin sustained demand for platform-native creative.
• 31.9M social users (81.9% of the population) and 36.7M internet users reinforce the viability of fully online delivery.

Technological changes to leverage

• AI for versioning, captioning, translation, and VFX assists can compress turnaround and increase content variants per dollar—supporting A/B testing by platform.

Regulatory and ecosystem shifts

• The 5% contribution requirement for foreign streamers should fortify domestic talent and suppliers, broadening collaboration pools and skills availability.

Strategic moves (short- and long-term)

• Short term (12–24 months): Productize agency content packs (hero film + EN/FR short-form variants + graphic systems), with SLAs and monthly retainers.
• Medium term (24–36 months): Add performance analytics and creative testing frameworks to link assets to funnel outcomes and improve renewal rates.
• 3–5 years: Capture 0.10% SOM of the Canada SAM (~CAD 2.7B midpoint), reaching ~CAD 2.7M annual run-rate via blended retainers and project-based promotional videos.

Threats

External obstacles

• Highly competitive supplier landscape (18,773 production businesses; ~9,005 agencies) keeps margins tight and customer acquisition costs elevated.
• Macro uncertainty and platform algorithm shifts can compress budgets and demand rapid creative pivots.

Market trends affecting demand and competition

• AI-enabled commoditization of simple assets may depress prices and raise client expectations for speed and volume.
• Larger studios with national footprints and marquee portfolios may set higher creative benchmarks and win enterprise retainers.

Technology risk

• Fast-moving AI, privacy norms, and platform policies can change required workflows and compliance needs, creating retooling costs and potential delivery delays if not anticipated.

Actionable implications

• Codify EN/FR workflows and SLAs to operationalize the national, online delivery promise.
• Lean into agency partnerships with white-label content packs tied to video-led growth, including hero + short-form variants.
• Embed AI in the production toolchain to reduce cycle times and increase asset variants per dollar.
• Add a lightweight analytics and reporting layer to tie creative outputs to engagement and funnel metrics, supporting renewal and upsell.
• Target a 3–5 year run-rate of ~CAD 2.7M (0.10% SOM of the SAM midpoint), paced by recurring retainers and flagship promotional video projects.

Marketing Strategy

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Commercial Objectives

Introduction

EchoGen’s commercial objectives are designed to translate a clear creative mission into measurable growth in a structurally expanding market. With digital ad spend in Canada projected at CAD 21.2B in 2025 and video/social as the fastest-growing formats, the plan stages goals across short, medium, and long horizons to build predictable revenue and market share. This sequencing enables disciplined scaling, sharper positioning versus specialized rivals, and ROI accountability.

How success will be measured

• Revenue and mix: MRR/ARR; % revenue from retainers vs. projects; average deal size
• Delivery: on-time rate; cycle time per asset; revision rounds per project
• Quality and ROI: client NPS; watch-through and engagement rates by platform; case-study outcomes
• Market traction: number of agency partners; win rate on proposals; retention and expansion (NRR)
• Efficiency: gross margin per service line; utilization; AI-enabled time savings

Short-term objectives (0–12 months)

1. Build core revenue base: secure 12–18 agency partners across ON/QC/BC and 20 direct SME accounts, reaching CAD 80k MRR by month 12, with ≥60% from retainer bundles (writing + design + video).
2. Operational excellence: implement bilingual (EN/FR) creative workflows and AI-assisted versioning to reduce average turnaround by 25% and keep ≥95% on-time delivery; limit revisions to ≤2 rounds for 70% of projects.
3. Market proof: publish 8–10 case studies with platform-specific metrics (e.g., watch-through, CTR) and achieve NPS ≥60, building trust with the 9,005-agency universe and SME buyers.

Medium-term objectives (12–36 months)

1. Scale with platform-native video: deliver 450+ promotional videos with short-form variants (Reels/Shorts/TikTok) and CTV/online cuts; lift average project size by 20% via packaged add-ons.
2. Revenue durability: reach CAD 1.4–1.7M ARR by month 24, with ≥70% from recurring retainers and ≥80% client retention; achieve gross margin ≥55% through standardized toolkits and AI workflows.
3. National footprint: expand bilingual delivery to represent ≥40% of projects; win multi-location brands in ON/QC; attain a 25% proposal win rate on agency RFPs.

Long-term objectives (36–60 months)

1. Achieve SOM milestone: capture ~0.10% of Canada’s serviceable market (≈CAD 2.7B), reaching ≈CAD 2.7M annual run-rate by year 5 via a partner-first model and cross-province online delivery.
2. Category leadership in integrated creative: be recognized by agencies as a preferred white-label partner for platform-native video plus design/writing, evidenced by 150+ active retainers and NRR ≥115%.
3. Operational scale: sustain ≥92% on-time delivery, <2 average revision rounds, and 30–35% cycle-time savings versus year 1 baselines; maintain a case-study library covering 8 core industries.

Segmentation, Targeting and Positioning

General Introduction

Segmentation, targeting, and positioning enable EchoGen to focus resources where demand, economics, and differentiation intersect. In a fragmented supplier market and a bilingual, high-penetration digital audience (94% internet; 82% social), this approach ensures relevance, speed-to-value, and clear competitive separation.

Segmentation

Introduction

Segmentation groups buyers with similar needs and buying behaviors so offers, creative outputs, and service levels can be tailored. Given agency outsourcing dynamics and a 1.10M SME base in Canada, EchoGen prioritizes segments where platform-tailored content and integrated delivery reduce friction and lift ROI.

Segment 1: Digital Marketing Agencies (Primary)

• Needs: scalable, white-label content; predictable SLAs and margins; platform-native variants to improve client performance.
• Demographics: 2–200 employees; national presence with concentration in ON/QC/BC; part of ~9,005 Canadian agencies.
• Buying behaviors: issue RFPs; value co-branded or white-label execution; prioritize reliability, speed, and measurable engagement; evaluate via portfolio depth and case studies.

Segment 2: Growth SMEs and Mid-Market Brands

• Needs: brand-consistent creative across web/social; bilingual EN/FR assets to reach national audiences; efficient bundles with clear ROI.
• Demographics: 10–500 employees; Canada-wide; industries such as retail, SaaS, healthcare, professional services.
• Buying behaviors: seek fixed-price packages; compare via reviews and proof; value time-to-publish and integrated creative to minimize vendor management.

Segment 3: Entrepreneurs and Creators (Personal Brands/DTC)

• Needs: rapid turnaround short-form content; authentic storytelling; affordable, subscription-friendly options.
• Demographics: solo to 10 employees; 22–45 years old; operate nationwide and platform-first.
• Buying behaviors: purchase online via self-serve briefs; prefer transparent pricing; influenced by social proof and creator portfolios.

Targeting

Introduction

Targeting prioritizes the segments with the highest revenue potential, scalability, and fit with EchoGen’s integrated, online model. Concentrating resources on fewer, higher-yield segments improves CAC payback, utilization, and brand clarity.

Priority Segment 1: Digital Marketing Agencies

• Why priority: consistent outsourcing demand; ability to unlock multiple end-clients per partner; tight alignment with white-label, platform-specific delivery; favorable growth in video/social.
• Strategy of approach (2–3 actions):
  • Launch white-label “Content Pods” (retainer squads with SLAs) including script-to-screen video + social variants + design systems.
  • Build a partner program: co-branded case studies, referral incentives, and priority fast-track queues for agency briefs.

Priority Segment 2: Growth SMEs and Mid-Market Brands

• Why priority: large addressable base (1.10M employer SMEs), bilingual reach needs (22% French-first; 18% bilingual), strong ROI pressure demanding integrated creative.
• Strategy of approach (2–3 actions):
  • Offer bilingual Promotional Video Bundles with platform-native cuts and captions, plus a free content audit mapping assets to channels.
  • Run vertical-specific landing pages (e.g., retail, SaaS) with packaged pricing, timelines, and sample storyboards to reduce friction.

Positioning

Introduction

Positioning clarifies how EchoGen is different and why buyers should choose it over specialized studios or social-only shops. By aligning creative craft, platform specificity, and bilingual execution with measurable outcomes, the brand occupies a distinct, results-oriented space.

Unique Value Proposition

An integrated creative studio that adapts to each brand’s identity and delivers high-quality, platform-tailored content—writing, design, and cinematic promotional video with modern VFX—produced 100% online across Canada in EN/FR to drive visibility, engagement, and growth.

Market Position

Canada-wide, partner-first creative production: fast, consistent, and bilingual. EchoGen positions as the most adaptable integrated option for agencies and growth-minded brands needing platform-native video plus cohesive design and copy.

Key Competitive Advantages

• Personalized approach: discovery workshops, brand voice/style guides, and platform-specific content matrices for each account; parallel EN/FR scripting and design to maintain consistency across provinces.
• Technological innovation: AI-assisted scripting, shot planning, captioning, and versioning to compress cycle times by double digits; performance dashboards tracking watch-through and engagement by platform.
• Team expertise: multidisciplinary craft spanning writing, graphic design, and audiovisual; creative direction led by senior talent with strong visual creativity, ensuring story-first assets that convert.
• Service flexibility: modular pricing (retainers, bundled projects, à la carte); white-label delivery for agencies; rush options and predictable SLAs; scalable remote crews across provinces.

Concrete Examples of Market Communication

• Case studies: publish EN/FR case studies showing brief → storyboard → multi-platform outputs, with metrics (watch-through, CTR, cost per view) sourced from client analytics.
• Proof assets: before/after brand system examples; side-by-side hero film and short-form variants demonstrating platform-native adaptation.
• Messaging hooks: “Your story—scripted, designed, and filmed for every platform.” “Bilingual creative. One integrated team. Canada-wide.”
• Testimonials and ratings: collect NPS and qualitative quotes from agency partners and SMEs to validate reliability, speed, and quality.

Sales strategy

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Sales process

Step 1 — Account-Based Prospecting and Lead Capture

Account-based prospecting targets digital marketing agencies (10–250 employees) and growth-minded SMEs across Ontario, Québec, BC, and Alberta. Outreach combines LinkedIn Sales Navigator, curated email sequences, and partner introductions, supported by bilingual landing pages that showcase platform‑specific reels and case snippets. A downloadable planning worksheet (content calendar + budgeting ratios) and a 15‑minute audit offer capture inbound interest. Lead sources are tagged by segment and language in the CRM. Qualification centers on outsourcing intensity, video/social mix, monthly content volume, budget band, and timeline. Targets per quarter: 300 new contacts, 120 marketing‑qualified leads (MQLs), 60 discovery calls booked, and CPL below $350.

Step 2 — Discovery and Diagnostic Scoping

Discovery blends a 45‑minute video call with a structured creative questionnaire and a rapid asset audit. The session clarifies brand voice, target personas, priority platforms, EN/FR requirements, success metrics, and risk factors. The team shares a curated reel aligned to the client’s vertical and proposes two to three narrative angles. A preliminary scope matrix quantifies deliverables (hero film, short‑form variants, graphics, copy), timeline, and budget range. The goal is to confirm problem‑solution fit and measurement alignment before writing the brief. Conversion objective: 70% of discovery calls progress to scoped opportunities within seven days, with forecasted value logged in CRM records.

Step 3 — Solution Design and Proposal

Solution engineering produces a modular blueprint that pairs a cinematic promotional film with platform‑native edits for Reels, Shorts, TikTok, and CTV, plus companion graphics and copy. Bilingual tracks include parallel scripts, captions, and VO. Three options—Essential, Growth, Impact—ladder value via additional variants, VFX complexity, and analytics depth. Each proposal includes a measurement plan (watch‑through, CTR, CPA), production schedule, team roster, and clear assumptions. Pricing combines fixed fees for the hero asset and unit pricing for variants. Target metrics: proposal acceptance rate ≥40%, average sales cycle ≤30 days, and average deal size $18k projects or $6k/month retainers by year three milestones.

Step 4 — Pilot and Onboarding

New clients enter a 30‑day pilot or sprint‑based onboarding. A joint kickoff locks brand guidelines, audience priorities, and platform mix; a creative brief and storyboard follow within five business days. For production, the studio hosts remote table‑reads, coordinates local crews where needed, and captures UGC elements when appropriate. Post runs on Frame.io with timestamped feedback; two revision rounds are included. EN/FR QA ensures linguistic fidelity. Operational KPIs: time‑to‑first‑asset ≤14 days, on‑time milestone delivery ≥95%, and client CSAT ≥4.6/5. The pilot concludes with a performance review and a recommended retainer package aligned to observed demand and quarterly targets for asset velocity.

Step 5 — Retention, Expansion and Advocacy

Retention focuses on measurable business impact. Quarterly business reviews present analytics dashboards (watch‑through, engagement lift, CPA) and creative insights by platform. Findings inform the next content calendar, A/B test plans, and budget reallocation toward high‑performing variants. Expansion levers include bilingual rollouts, incremental platform edits, episodic series, and always‑on retainers. An agency referral program provides 5–8% invoice credits for new accounts. Targets: net revenue retention ≥115%, logo churn ≤5% annually, average retainer tenure ≥12 months, and 25% of revenue from upsells/cross‑sells by month 18. Client advocacy is captured via NPS and public case studies (with permission) and shared co-branded webinar showcases.

Product strategy

Offer development is anchored in integrated writing, design, and audiovisual production that adapts to each client’s brand identity. The flagship is a custom promotional film with cinematic direction, modern VFX, and platform‑native cut‑downs for social, CTV, and paid placements. Bilingual delivery (EN/FR) is operationalized through parallel scripting, captions, and voice‑over. AI‑assisted versioning, captioning, and rough‑cut assembly compress timelines while senior creatives ensure originality and polish. Go‑to‑market centers on an agency‑partner model with white‑label options, complemented by direct SME packages. Each engagement includes a measurement plan, content calendar, and asset library to accelerate campaigns and reinforce consistency across channels and performance.

Client benefits include fewer vendor handoffs, faster speed‑to‑publish, and assets engineered for watch‑through and conversion on the platforms Canadians use most. Positioning emphasizes multidisciplinary depth versus video‑only studios and greater flexibility than enterprise “white‑glove” providers that avoid micro‑projects. Bundles pair a hero film with short‑form variants, graphics, and copy. Indicative pricing: project videos from $8k–$40k depending on scope; monthly retainers for agencies from $3k–$12k with volume‑based discounts. Bilingual deliverables typically add 15–25% to cover scripting, VO, and QC. The pricing philosophy balances premium craft on flagship pieces with efficient production of high‑frequency assets to maximize ROI and measurable business outcomes.

Pricing strategy

Pricing is calibrated to deliver superior value per outcome while remaining competitive in a fragmented market of 18,773 production firms and 9,005 agencies. Factors include scope (strategy, scripting, VFX complexity), platform mix (CTV, YouTube, TikTok/Reels), bilingual requirements, shoot logistics, and turnaround SLAs. Two commercial models guide decisions.

Retainers: For agencies, tiered retainers ($3k, $6k, $12k/month) provide predictable capacity across writing, design, and video, with pooled hours, priority SLAs, and 10–20% volume discounts. Targets: cost per asset 15–30% below enterprise studios, on‑time delivery >95%, revision rounds ≤2.

Projects: For hero promotional videos, fixed‑fee packages start near $8k for lean shoots and scale to $40k+ for cinematic, multi‑location productions with advanced VFX. Add‑ons cover EN/FR duplication (+15–25%), extra platform variants (+$250–$600 each), and rush fees (+20%). A discovery‑based “three‑option” proposal frames Good/Better/Best outcomes with incremental value.

Differentiation comes from transparent scopes, ROI‑linked measurement plans, and flexibility for micro‑projects (often avoided by higher‑end competitors). Price testing is continuous: quarterly win‑loss analysis, deal health reviews, and contribution margin tracking to keep gross margins between 55–65% while improving client ROI via higher watch‑through and conversion. Benchmarking references current Canadian media mixes and creative ratios to ensure parity with market norms while protecting perceived value delivered.

Distribution strategy

Distribution is 100% online, enabling service across all Canadian provinces regardless of client location. Pre‑production and approvals run in Asana with Slack/Email notifications; dailies, cuts, and final masters are shared via Frame.io and secure cloud storage (Can/US regions) with two‑factor access. For shoots, the studio deploys vetted local crews in Ontario, Québec, BC, and Alberta, reducing travel cost and timelines; remote‑directed sets and mobile capture kits support UGC‑style assets nationwide.

Post‑production scales through a hybrid bench of in‑house editors and specialized freelancers, with cloud render farms for peak loads. Bilingual QA includes parallel EN/FR review checklists for captions, VO sync, and on‑screen text. Deliverables include platform‑native specs (9:16, 1:1, 16:9), broadcast‑ready masters, layered design files, and organized asset libraries.

Operations emphasize reliability and governance: version control, legal releases, music licensing logs, and data retention policies aligned to PIPEDA. SLAs cover time‑to‑first‑cut (≤10 business days) and on‑time delivery (>95%). Capacity planning uses weekly resourcing to balance retainers and projects, maintaining buffer utilization below 80%. Support runs 9am–7pm ET with an escalation hotline at 438‑522‑4547 for time‑sensitive launches. For large shoots, insurance certificates and provincial permits are coordinated centrally, with couriered drives available upon request for enterprise security reviews and legal compliance.

Advertising strategy

• Account‑based marketing to agencies

  Build a bilingual ICP list of 1,200 targets across Ontario/Québec/BC, prioritized by outsourcing intensity and video investment. Deploy a three‑touch sequence: (1) personalized Loom reel highlighting relevant work and platform‑specific variants; (2) EN/FR one‑pager on the white‑label model and SLAs; (3) invitation to a 25‑minute “Promo Video ROI” clinic. Messaging: integrated, platform‑native content that scales agency capacity without headcount. Objectives: 20% email reply rate, 35% meeting rate from replies, and 15 new qualified agency pilots per quarter. Measurement via CRM attribution, sequence analytics, and pipeline velocity (lead‑to‑proposal ≤14 days).

• Performance content marketing and SEO

  Publish monthly showreels, EN/FR case studies with before/after KPIs, and technical posts on AI‑assisted versioning, VFX workflows, and bilingual QC. Gate a “Canadian Digital Video Playbook” to drive inbound leads. Host quarterly webinars featuring client partners on platform‑specific storytelling. Optimize for keywords like “promotional video Canada,” “white‑label video production,” and “bilingual content studio.” Objectives: 3,000 monthly organic sessions by month 12, 2% visitor‑to‑MQL conversion, and 25 inbound discovery calls per month. Measure via Search Console, GA4, and call booking data; iterate topics based on MQL quality.

• Paid social and retargeting

  Run always‑on campaigns on LinkedIn, Instagram, and YouTube targeting agency decision‑makers and growth SMEs. Creative features 6–15s cuts demonstrating watch‑through improvements and side‑by‑side variant testing. Drive to bilingual landing pages with friction‑light forms and calendar booking. Layer retargeting to warm audiences with case snippets and EN/FR testimonials. Objectives: CPL ≤$350, MQL‑to‑SQL ≥35%, and 10 new opportunities/month. Track via platform pixels, UTMs, and CRM; refine by cost per quality minute watched and post‑click engagement, pausing underperforming segments weekly.

• Partnerships, directories, and RFPs

  Secure listings and reviews on Clutch, GoodFirms, and DesignRush; build procurement profiles with national brands and public agencies. Co‑market with complementary firms (media buyers, PR) through co‑branded webinars and shared case studies. Monitor RFP aggregators and agency Slack communities for white‑label briefs; maintain a rapid‑response bid team with templated EN/FR materials. Objectives: 12 credible reviews in six months, two co‑marketing events per quarter, and five qualified RFP submissions/month. Measure sourced pipeline, win rate by channel, and average deal size uplift from partnership‑influenced deals.

Operations

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Key Activities

1) Creative strategy and brand adaptation

The studio conducts structured discovery with agencies and direct clients to translate brand identity into platform-ready creative.

Activities

• Intake workshops
• EN/FR voice-of-brand guidelines
• Creative briefs
• Channel maps (CTV, YouTube, TikTok, Reels, Shorts, LinkedIn)
• Success frameworks tied to measurable KPIs
• For flagship promotional videos, the team defines narrative arcs, visual language, and modern VFX approaches aligned to client values and offers.

Resources and tools

• Resources: a creative lead (leveraging Anthony Diotte’s visual creativity), copywriters, designers, and producers
• Tools: Notion/Jira for planning, Figma for design systems, and Miro for story-mapping

Outputs

• Content calendars
• Scripts
• Storyboards
• Shot lists that de-risk execution and shorten cycles for white-label agency delivery across Canada

2) Integrated production pipeline (writing, design, audiovisual)

From pre-production to post, the studio runs a remote-first pipeline tailored to online delivery nationwide.

• Pre-production: casting, locations, permits, and technical specs by platform
• Production: small agile crews or vetted local partners across provinces
• Post-production: editing, motion design, modern VFX, color, sound, mixing, and accessibility (captions/subtitles, transcripts)
• Writing and graphic design run in parallel to create thumbnails, social carousels, and landing assets.
• Bilingual workflows ensure EN/FR parity across scripts, supers, and captions.
• Resources: directors, DPs, editors, motion/VFX artists, designers, and sound engineers
• Core tools: Adobe Creative Cloud, DaVinci Resolve, After Effects, Premiere Pro, and Frame.io for review
• Deliverables: packaged by aspect ratio and codec per platform requirements

3) Platform-native versioning and promotional video flagship

Each hero promotional film is engineered into a multi-asset set that boosts reach and engagement.

Activities

• Narrative compression for short-form
• Bespoke hooks for the first three seconds
• Platform-specific aspect ratios (16:9, 9:16, 1:1)
• Pacing adjustments
• Graphics localization (EN/FR)
• SRT captions
• Alt text for accessibility

• The team creates A/B variants for thumbnails, openings, CTAs, and end screens to improve watch-through and CTR.
• A supporting suite includes teasers, cutdowns, reels, and animated explainers aligned to the same art direction.
• Resources: editors, motion designers, and performance specialists
• Tools: AI-assisted transcription, captioning, and visual enhancement to accelerate turnaround by double-digit percentages

This model maximizes ROAS across social and video channels.

4) Agency partner program and white-label fulfillment

A partner-first model enables agencies to scale content output without headcount.

Activities

• Developing rate cards
• SLAs (turnaround targets, revision windows, usage rights)
• White-label reporting
• Integration with agency PM tools (Asana, Monday)

• The studio maintains a secure asset library, approval workflows, and confidentiality standards for sensitive campaigns.
• Dedicated partner pods combine a producer, editor, designer, and copywriter for predictability.
• Capacity planning forecasts resource utilization weekly; surge demand is absorbed via a vetted national talent roster.
• Resources: account managers and traffic coordinators
• Tools: Slack channels per partner, Frame.io review links, and templated briefs
• Outcome: reduced production lead times, higher first-pass approvals, and consistent brand fidelity across portfolios.

Key Performance Indicators (KPIs)

1) On‑time delivery rate

• Definition: Percentage of milestones (brief, script, storyboard, first cut, final delivery) completed by or before the committed date.
• Importance: Agencies and SMEs depend on predictable speed-to-publish to capture seasonal and performance windows.
• Target: ≥95% across all projects.
• Data collection: Automatic timestamps from the PM system (Notion/Jira) compared against baseline schedules; weekly status reports by producer.
• Analysis: includes variance by partner, format, and complexity tier to identify bottlenecks and optimize staffing and templates.

2) First‑pass approval rate

• Definition: Share of deliverables approved with zero major revisions at first review (per asset type: video, design, copy).
• Importance: Indicates alignment with brand identity and platform specs, reducing cost and cycle time.
• Target: ≥70% for core assets, ≥60% for complex VFX films.
• Data collection: Frame.io/Google Drive approval logs and change requests coded by reason (brand, technical, narrative).
• Trends: inform creative briefs, style guides, and training.

3) Cost per produced minute and per approved asset

• Definition: Fully loaded production cost divided by approved video minutes and by non-video assets (e.g., carousels, thumbnails).
• Importance: Core efficiency metric for pricing, margins, and AI ROI.
• Targets: 12–18% YoY reduction through workflow standardization and AI augmentation.
• Data collection: Time tracking, vendor invoices, software costs, and output counts in a monthly finance ops report; monitored by service line and partner.

4) Engagement uplift vs. baseline

• Definition: Relative performance of new assets against client or agency portfolio baselines (watch‑through rate, CTR, saves/shares, view‑through conversions).
• Importance: Ties creative to measurable business outcomes in a market where 94% of Canadians are online and 82% use social.
• Target: +20–40% uplift on priority metrics within 60 days.
• Data collection: Platform analytics (YouTube, Meta, TikTok, LinkedIn) aggregated in a Looker/Databox dashboard with campaign annotations.

5) Bilingual coverage and accuracy SLA

• Definition: Percentage of assets delivered with EN/FR parity (captions, supers, VO as applicable) and accuracy (zero critical translation errors).
• Importance: Canada’s 22% French‑first and 18% bilingual population require consistent localization.
• Targets: 100% parity for national campaigns; ≤1% critical error rate.
• Data collection: QA checklists, linguist sign‑offs, and periodic spot audits; tracked by client and platform.

Quality Controls

1) Creative brief and brand alignment gate

Every project passes a dual-language brief review to validate objectives, audience, tone, visual references, and platform specs. Mandatory sign‑off precedes scriptwriting or design.

A brand kit (logos, type, color, motion rules) is loaded into templates. This gate reduces misalignment and drives higher first-pass approvals, especially for white-label agency work.

2) Technical QC for video and motion

• Checklist: resolution, frame rate, color space, bit rate, loudness (-24 LKFS ±2), peak levels (-1 dBTP), caption sync, safe areas, and platform codec requirements.
• Reviewers validate exports in QC tools and perform spot checks on mobile/desktop.
• Non-conformances trigger corrective action and re-export.

3) Editorial QA for copy and design

• All written and visual assets undergo editorial quality assurance: grammar, clarity, brand voice, inclusive language, and legal terms where applicable.
• EN/FR localization is validated by a second linguist; design checks include layout, contrast, and legibility across aspect ratios.
• Findings are logged, categorized, and trended to inform templates and training.

4) Rights, releases, and data security

• Rights audit: talent/model releases, music/SFX licensing, font rights, and stock usage limits.
• White‑label confidentiality is enforced via NDAs and access controls in the asset hub.
• Backups and versioning policies protect work-in-progress.
• Any gaps block delivery until documentation is complete, avoiding takedowns and reputational risk.

Implementation Plan

1) Build the foundation (Months 0–2)

• Finalize service catalog, rate cards, EN/FR templates, and SLAs.
• Implement PM, asset management, review, and analytics stack (Notion/Jira, Google Drive/Dropbox, Frame.io, Databox).
• Define KPIs, baselines, and reporting cadence.
• Outcome: production-ready operating system with measurable controls.

2) Talent and partner network (Months 1–3)

• Onboard a vetted national roster: bilingual copywriters, designers, editors, motion/VFX artists, sound, and production crews.
• Execute preferred supplier agreements and rate tiers.
• Stand up partner pods and surge protocols to meet cross-province demand and agency seasonality.

3) Pilot with agencies (Months 2–4)

• Secure 3–5 agency pilots across Ontario/Québec/BC.
• Deliver one flagship promotional film plus platform variants per partner.
• Measure on-time delivery, first-pass approvals, and engagement uplift; iterate briefs, templates, and pricing.
• Convert pilots into 6–12‑month retainers with volume commitments.

4) AI and analytics scale-up (Months 3–6)

• Integrate AI captioning, transcription, visual clean-up, and variant generation.
• Build performance dashboards with A/B testing workflows.
• Target 15% cycle-time reduction and 10% cost-per-asset improvement.
• Document guardrails for rights, privacy, and human review to maintain quality and compliance.

5) National go-to-market (Months 4–9)

• Launch Canada‑wide outreach to agencies and SMEs, highlighting bilingual capability and platform-native video.
• Publish case studies and a demo reel; run targeted social and email.
• Quarterly capacity expansion aligns to revenue milestones, ramping toward a CAD 2.7M annual run-rate by Year 5 (≈0.10% SOM).

Technology Strategy

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Technology selection

1) Cloud-native creative and AI toolchain

A production stack centered on Adobe Creative Cloud (Premiere Pro, After Effects, Illustrator, Photoshop) with Frame.io for review, plus AI accelerators (Descript/Whisper for transcription and EN/FR captions, Adobe Firefly/Photoshop Generative Fill, Runway and Topaz Video AI) enables fast, platform-specific assets.

• Advantages: speed-to-first-draft, higher volume of variants, consistent color-managed outputs.
• Drawbacks: vendor lock-in, GPU demands, and ethical/rights checks for AI.
• Integration: standardized project templates, shared Adobe Libraries, LUTs, and automated caption/versioning scripts triggered in Frame.io workflows.

2) Scalable storage, rendering, and delivery

A hybrid media backbone using a 10GbE NAS (RAID-6) for hot storage, Backblaze B2 or AWS S3 for offsite backup, and burstable cloud render nodes (AWS/GCP GPU instances) supports 4K/6K workflows.

• Advantages: elastic compute, 3–2–1 backup resilience, global delivery via CDN (CloudFront).
• Drawbacks: egress costs and orchestration complexity.
• Integration: watch-folders for proxy generation, automated checksum verification, lifecycle policies to tier cold assets, and CDN-backed client portals for secure, link-based deliverables.

3) Collaboration, CRM, and analytics fabric

Asana or Notion for production OS, Slack for real-time comms, Google Workspace for documents, HubSpot for CRM/marketing automation, and Looker Studio connectors to Meta, YouTube, TikTok and Google Analytics establish a measurable pipeline.

• Advantages: single source of truth, faster approvals, ROI-linked reporting.
• Drawbacks: integration overhead, data hygiene discipline.
• Integration: API-based sync between HubSpot and project boards, standardized metadata taxonomy (titles, usage rights, platform), bilingual workflows (glossaries, parallel EN/FR tasks), and SLA-driven approval gates.

Expected technology contribution

The selected stack directly supports growth in Canada’s video-first, bilingual digital market.

Cloud rendering and AI-assisted editing reduce turnaround by 25–35% for short-form variants and 15–25% for hero promotional films, enabling more assets per dollar as digital video and social budgets expand.

Standardized templates, caption pipelines, and EN/FR glossaries cut localization cycles to 48–72 hours, improving national reach.

Integrated CRM-to-production workflows increase on-time delivery to 95%+ and reduce revision rounds to ≤2 through clearer briefs and measurable checkpoints.

Analytics connectors close the loop with platform KPIs (watch-through, engagement, conversion), informing rapid A/B tests that lift performance 10–20% over baseline.

Risks—vendor lock-in, cloud egress costs, and AI governance—are mitigated by multi-vendor options, lifecycle storage policies, and a consent-and-rights review.

Overall, the stack improves capacity utilization, lowers cost per asset, and underpins a scalable, white-label partner model with agencies nationwide.

Technology requirements

• Production hardware: 2–3 GPU workstations (RTX 4080/4090 class), calibrated monitors (Rec.709), high-speed 10GbE switch, 100–200TB NAS (RAID-6), portable 4TB SSD kits for on-site capture.
• Capture kit (modular): 4K/6K cinema/DSLR bodies (e.g., Sony a7S III/FX3 or Blackmagic), cine primes/zoom, gimbals, three-point LED lighting, dual-system audio (shotgun/lavs), teleprompter.
• Software licenses: Adobe Creative Cloud (team), Frame.io Enterprise or Pro, Descript/Whisper pipeline, Topaz Video AI, Runway, DaVinci Resolve Studio (color), Asana/Notion, Slack, Google Workspace, HubSpot Starter/Pro, Looker Studio connectors.
• Cloud infrastructure: AWS/GCP GPU render templates, S3/B2 buckets with lifecycle policies, CloudFront CDN, automated checksum tools (xxhash), MFA/SSO (Google/Azure AD).
• Security/compliance: PIPEDA and Québec Law 25 alignment, SOC 2 vendors where possible, DPA/SCCs, encryption at rest/in transit, role-based access, audit logs, quarterly access reviews.
• Process assets: project templates, naming conventions, EN/FR glossaries, VFX presets/LUTs, platform-specific spec sheets.

Technology implementation

1. Phase 1 (Weeks 1–4): Foundation. Procure hardware/licenses, set up NAS/10GbE, configure Google Workspace, Slack, Asana/Notion, HubSpot, and MFA/SSO. Deliverables: working creative suite, baseline project templates. Resources: Technical Lead, Post Supervisor.
2. Phase 2 (Weeks 5–8): Media pipeline. Configure Frame.io, proxy workflows, checksum/verifications, LUT libraries, color pipeline. Pilot a 4K project end-to-end. Resources: Post Supervisor, Editor.
3. Phase 3 (Weeks 9–12): Cloud scale-out. Stand up GPU render instances, S3/B2+CDN, lifecycle policies, cost monitoring. Run a stress test on multi-variant exports. Resources: Cloud Engineer (contract), FinOps support.
4. Phase 4 (Weeks 13–16): Analytics and CRM. Connect platform APIs to Looker Studio, integrate HubSpot with intake forms and production boards, define KPI dashboards. Resources: Marketing Ops, Data Analyst.
5. Phase 5 (Weeks 17–20): Governance. Implement PIPEDA/Law 25 controls, retention schedules, incident playbooks, vendor DPAs. Resources: Compliance advisor (fractional).
6. Phase 6 (Weeks 21–24): Enablement. Playbooks for agency partners, service-level catalog, bilingual QA checklist, training sessions. KPI: 95%+ on-time, ≤2 revision rounds.

Technology management

• Change management: quarterly stack review, RFC process for tool additions, and sandbox testing before production rollout.
• Vendor management: annual risk and cost assessments, SLAs, and exit plans (data export, format interoperability).
• Security operations: MFA enforcement, least-privilege roles, quarterly access recertification, encrypted backups (3–2–1), annual incident response drill.
• Quality assurance: preflight checklists (tech specs, rights/consents, captions accuracy), color consistency audits, platform-specific delivery templates.
• Data lifecycle: asset metadata standards, retention tiers (hot/warm/cold), automated archival, consent/log linkage to assets.
• Performance management: dashboarding of throughput, on-time ratio, utilization, and cost per asset; monthly retrospectives to optimize templates and AI usage.

Digital strategy

Step 1 — Partner-first acquisition (ABM for agencies)

• Objective: acquire 30 agency partners in 12 months across ON/QC/BC.
• Tactics: account-based marketing on LinkedIn Sales Navigator, bilingual landing pages with white-label reels, and a self-serve partner portal for briefs, status, and approvals. Run monthly webinars on platform-native video and EN/FR versioning. Deploy HubSpot for scoring (ICP fit, engagement) and automated nurture tracks.
• Resources: 1 growth marketer, 1 SDR, HubSpot/LinkedIn budget, webinar software.
• Measurement: 15% meeting rate on qualified accounts, 25% proposal-to-win for pilot bundles, CAC payback <6 months.

Step 2 — Content operating system (EN/FR, multi-platform)

• Objective: compress time-to-publish by 30% and double variant output per shoot.
• Tactics: modular storyboards, reusable motion templates, bilingual script kits, and automated captions/subtitles. Build platform-specific presets for Meta, TikTok, YouTube, CTV, and LinkedIn. Centralize briefs, brand kits, and approvals in Notion/Asana with Frame.io checkpoints.
• Resources: Post Supervisor, Motion Designer, Localization lead, template development budget.
• Measurement: average 48-hour turnaround for short-form edits, ≤2 revision rounds, 95%+ on-time delivery, documented reduction in rework hours per project.

Step 3 — Performance loop and ROI attribution

• Objective: improve engagement and watch-through by 15–20% versus prior baselines.
• Tactics: A/B/C testing of hooks, thumbnails, CTAs; UTMs and platform pixel hygiene; Looker Studio dashboards blending platform data with CRM outcomes (MQLs, pipeline). Establish creative hypotheses per asset and weekly optimization sprints.
• Resources: Data Analyst, Growth Marketer, analytics connectors.
• Measurement: lift in 3-second and 50% watch-through rates, cost-per-completed-view reduction, lead quality (MQL to SQL), and contribution-to-pipeline for agency campaigns.

Step 4 — AI-augmented production at scale

• Objective: produce 2–3x more short-form derivatives per hero film without sacrificing quality.
• Tactics: AI-assisted rough cuts, smart reframing for aspect ratios, denoise/upscaling, automated transcription and bilingual captioning, versioning scripts for titles/end cards.
• Guardrails: rights/consent checks, human-in-the-loop QC, brand safety filters.
• Resources: AI specialist (fractional), GPU capacity, tool licenses (Descript/Runway/Topaz).
• Measurement: time savings per minute of final video, cost per variant, accuracy rate for captions/subtitles (>98%), and quality scores from partner agencies.

Step 5 — Own-channel growth and reputation engine

• Objective: generate 40% of new revenue from inbound within 18 months.
• Tactics: SEO for “white-label video production Canada,” “bilingual content studio,” and “platform-native edits”; case-study films with measurable outcomes; thought leadership on CTV/social video trends; bilingual newsletter; retargeting on LinkedIn/YouTube. Implement structured data, fast CDN delivery, and WCAG 2.2 AA accessibility.
• Resources: 1 content strategist, freelance SEO, modest paid media budget.
• Measurement: 200+ MQLs/quarter, 5–7% MQL-to-opportunity conversion, domain authority growth, and inbound win rate ≥30%.

Management Structure

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Management Structure

Ownership is founder-held and privately managed, with the founding team retaining 100% equity pre-launch.

Anthony Diotte serves as Marketing Director and interim Head of Creative, leveraging strong visual creativity to set brand strategy, oversee artistic direction for flagship promotional videos, and lead agency partnerships.

An Operations & Finance Coordinator manages budgeting, resourcing, vendor contracts, and compliance. A Senior Producer orchestrates end‑to‑end production, staffing remote crews nationwide and supervising post‑production.

Core creators include a Copywriter/Content Strategist, a Graphic Designer, an Editor/Motion Designer (VFX-capable), and a Bilingual QA & Localization Specialist ensuring EN/FR fidelity.

An Account/Project Manager is the single point of contact for partner agencies, owning scopes, timelines, and quality gates. The model is remote-first across Canada, combining a lean internal team with a vetted freelancer bench for surge capacity.

Year‑1 operating target: 5–7 core collaborators supported by 12–20 freelance specialists to meet platform-specific content demand. Clear role charters minimize handoffs.

Decision-Making Process

Strategic decisions (positioning, pricing, partnerships, annual plan) are made by the founders, with Anthony Diotte chairing a monthly growth review.

Operational decisions are decentralized to keep a sub‑10 person core team agile: the Senior Producer approves production plans and vendor selection; the Account/Project Manager controls scopes, timelines, and change orders; the Operations & Finance Coordinator authorizes expenses up to $5,000 and monitors margins.

Creative sign‑off sits with the Marketing Director for hero films and with discipline leads for platform variants.

Decisions are data-led against weekly KPIs: ≥95% on‑time delivery, <2 revision rounds per asset, gross margin ≥45%, and client NPS ≥60.

Outcomes and next steps are documented in Notion, assigned in Asana, and communicated via Slack and a weekly all‑hands.

Human Resources Management

• Marketing Director (Anthony Diotte): Owns brand strategy, creative direction, agency partnerships. Requirements: 7+ years in marketing/creative leadership; portfolio in promotional video; bilingual review.
• Senior Producer: Leads pre‑prod/production/post, vendor selection, crew logistics. Requirements: 5+ years producing; union/non‑union familiarity; safety and budgeting.
• Account/Project Manager: Single client contact; SOWs, schedules, QA gates, reporting. Requirements: 4+ years in agency or studio PM; Asana/Notion mastery; bilingual communication.
• Operations & Finance Coordinator: Resource planning, POs, invoicing, cash flow, compliance. Requirements: 3–5 years ops/finance; Excel and basic GAAP; contract literacy.
• Copywriter/Content Strategist: Scripts, copy, hooks, and captions tailored per platform. Requirements: 4+ years writing; EN/FR proficiency; SEO/social practices.
• Graphic Designer: Brand identity systems, thumbnails, carousels, style frames. Requirements: 4+ years design; Adobe CC/Figma; motion basics.
• Editor/Motion Designer (VFX): Assembly, color, SFX, versioning, and format optimization. Requirements: 5+ years; Premiere/Resolve/After Effects; sound fundamentals.
• Bilingual QA & Localization Specialist: Terminology, captions, accessibility, final checks. Requirements: 3+ years localization; EN/FR fluency.

Recruitment

Talent will be sourced through LinkedIn, Indeed, Behance, Dribbble, ProductionHUB, and targeted referrals from agency partners and film schools in Québec and Ontario.

Selection criteria prioritize portfolio strength (platform‑native samples and promotional films), EN/FR capability, turnaround reliability, client references, and alignment with remote collaboration.

The process includes:

1. 1) screening call
2. 2) portfolio review
3. 3) technical assessment (edit or script test)
4. 4) paid pilot on a real brief
5. 5) reference and security checks
6. 6) offer and onboarding

Bench candidates join a vetted freelancer roster with clear SLAs on response times, availability windows, rates, and confidentiality. Diversity goals guide shortlists and outreach.

Employee Training and Development

Onboarding covers brand voice, agency-partner workflows, EN/FR standards, platform best practices (YouTube, TikTok, Instagram, LinkedIn), and toolchains (Adobe CC, DaVinci Resolve, Notion, Asana, Frame.io).

Role-specific curricula include: storytelling for promotional videos, motion/VFX fundamentals, sound design, accessibility and captioning, and AI-assisted versioning, subtitles, and performance analytics.

Development blends mentorship led by the Marketing Director, monthly live briefs, biweekly critiques, and microlearning modules with vendor certifications (Adobe, Meta, Google). Each contributor sets quarterly OKRs tied to speed, quality, and client impact.

Effectiveness is measured by QA scores, on-time delivery, average revision rounds, asset watch‑through and engagement uplift versus baselines, and client NPS. Results inform training refreshes and individual development plans.

Producers receive annual safety certification updates, while creatives pursue bilingual copyediting and accessibility credentials for compliance standards.

Corporate Social Responsibility (CSR) Policy

The company’s CSR policy centers on inclusive storytelling, fair work, and low‑impact production. Commitments include respectful representation in casting and narratives, bilingual accessibility (EN/FR captions and transcripts), and pro‑bono or discounted projects for Canadian nonprofits promoting education, arts, or digital inclusion.

Fair work practices cover written contracts, transparent rates, and on‑time payment for freelancers nationwide.

Environmental actions emphasize remote‑first pre‑production, local crew sourcing to reduce travel, virtual reviews, digital deliverables, recycled or rental sets, and responsible end‑of‑life for materials. When travel is unavoidable, carbon‑efficient transport is prioritized and residual emissions are offset annually.

Data privacy and consent are mandatory across productions; releases specify intended uses and retention.

AI tools are applied responsibly: trained on licensed assets, with explicit client consent, creator credit where applicable, and watermarking for synthetic elements.

Annual CSR reporting tracks DEI representation, training hours, emissions estimates, supplier diversity, and community hours, with targets reviewed by leadership. Policies align with Canadian standards, including AODA accessibility guidelines, privacy laws, and Official Languages obligations for federal-facing work, ensuring content remains usable across provinces.

Community commitments include mentoring students, offering internships, hosting webinars, and targeting measurable goals: 50% bilingual deliverables, 30% recycled materials per production, and 25% underrepresented talent in rosters.

Growth Strategy

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Market Development

Short term (0–12 months): build a partner‑first footprint with digital marketing agencies in Ontario, Québec, and BC, targeting 200 outreach conversations per quarter and converting 10–12 white‑label retainers. Launch bilingual case studies, SEO landing pages, and LinkedIn/webinar campaigns to capture SMEs seeking platform‑specific content.

Medium term (12–36 months): scale with account‑based marketing to 1,000 agencies, co‑marketing with IAB Canada, and showcases of promotional video plus short‑form variants.

Objectives: 30 agency partners, 120 direct SME accounts, 85% online delivery rate, and CAD 1.6M annualized revenue.

Long term (36–60 months): deepen penetration via referral networks, reseller agreements, and EN/FR programs for national brands. Expand into CTV and social video growth pockets and creators’ ecosystems.

Objectives: 50 agency partners nationwide, 200 SMEs on recurring packs, sub‑15‑day average turnaround, and ≈ CAD 2.7M run‑rate (≈0.10% of Canada’s digital creative SAM), with work predominantly video‑led.

Product Development

Short term (0–12 months): formalize the flagship promotional video into tiered packages (Starter, Growth, Enterprise) that include a hero film plus 6–12 platform‑native variants (Reels, Shorts, TikTok, paid social) and bilingual scripts, captions, and graphics. Standardize brand‑identity intake and adopt AI‑assisted captioning, versioning, and VFX to cut turnaround by 20%.

Medium term (12–36 months): launch integrated content subscriptions combining writing, design, and video, with a self‑serve client portal for briefs, approvals, and asset libraries. Add motion design/animation templates, CTV deliverables, and EN/FR design systems; introduce performance dashboards tracking watch‑through, CTR, and saves. Target 30–40% faster cycle times and +25% asset throughput per project.

Long term (36–60 months): expand cinematic capabilities (advanced VFX, 3D), UGC‑style rapid shoots for agile budgets, and modular creative testing kits. Build proprietary creative ops playbooks and automation to sustain quality at scale while preserving brand identity fidelity. All packages remain fully online, Canada‑wide, and measurable deliverables.

Partnerships

Growth will be accelerated by three partnership pillars.

1. First, white‑label agreements with digital marketing agencies across Ontario, Québec, and BC to co‑deliver platform‑specific creative; objective: 15 anchor partners by month 18 and 35 by month 48, driving >60% of revenue.
2. Second, operational alliances: a vetted Canada‑wide network of freelance crews and post specialists, plus EN/FR localization providers, to expand capacity on demand and guarantee bilingual delivery SLAs; objective: 100+ vetted creators and two strategic localization partners within 12 months.
3. Third, technology partnerships with leading production and collaboration platforms (e.g., cloud editing, review/approval, AI versioning) and data partners for performance attribution. These reduce cycle time 20–30%, lower per‑asset costs 10–15%, and enable co‑marketing thought leadership with IAB‑adjacent forums—expanding reach and trust.

Risks and Mitigation

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1) Competitive differentiation in a fragmented market

Risk

With 18,773 production businesses and 9,005 advertising agencies in Canada, the market is crowded. Established studios (e.g., enterprise-grade video houses) command premium budgets, while social-first shops compete on volume and price. As a pre-launch integrated studio, the company risks being perceived as “another video vendor,” leading to margin pressure and slower partner acquisition.

Mitigation

Differentiate on an integrated, bilingual offer (writing + design + audiovisual) with platform-native variants and a white-label, agency-first operating model. Targets: onboard 20 agency partners across ON/QC/BC within 24 months; reach 0.02% of SAM (~$540k) by Year 2. SLAs: creative treatment in 3 business days; hero promotional film in 4–6 weeks; social variants in 48–72 hours. Provide dashboards proving 20%+ engagement lift.

2) Delivery and quality at scale (pre-launch capacity)

Risk

A Canada-wide, online model delivering promotional films with modern VFX and multi-platform cutdowns can strain a small core team, risking delays, inconsistent EN/FR quality, and excessive revision cycles—especially during peaks or multi-city shoots and edits.

Mitigation

Build a vetted national bench (30+ bilingual writers, designers, DOPs, editors by Month 6) and standardize workflows: brand intake, script/design systems, AI-assisted versioning/captioning, and two-step EN/FR QA. Targets: support 5 concurrent promo video projects plus 20+ monthly social assets. KPIs: 95% on-time delivery, median ≤2 revision rounds, <1% defect rate per deliverable, and ≤80% internal utilization to preserve surge capacity. Implement backup crews and editors under standby agreements in ON/QC/BC.

3) Revenue concentration and budget volatility

Risk

A partner-first model targeting agencies exposes the company to concentration risk (few retainers representing outsized revenue) and macro budget scrutiny. Missing the 0.10% SAM trajectory (~$2.7M run-rate by Year 5) becomes likely if one or two large partners churn or pause spend.

Mitigation

Diversify and stabilize revenue via mixed terms: 6–12 month retainers for content packs (EN/FR), plus project-based promotional films. Guardrails: no single client >15% of revenue; 50% deposits and 90-day termination clauses; 3x pipeline coverage vs. next-quarter target; 6–9 months operating runway. KPIs: 60% recurring revenue mix by Year 3, net revenue retention >110%, logo churn <10%/year. Publish case studies proving watch-through and engagement uplifts to defend budgets.

About

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Company mission

The market problem

Canadian marketers and agencies must publish more platform-native content than ever while budgets face tighter scrutiny. Digital accounts for roughly three-quarters of national ad spend, with digital advertising projected at CAD 21.2B in 2025, and the fastest growth in digital video (+18.4% YoY) and social (+26.9% YoY). At the same time, production supply is fragmented (18,700+ production businesses), creating costly handoffs, variable quality, and slower speed-to-publish. Bilingual requirements (EN/FR) add complexity, and 58% of B2B marketers rate video as the most effective format while 61% plan to increase video investment—intensifying the need for scalable, high-quality creative that performs by platform.

The mission

The company exists to make every brand story heard. Its mission is to adapt to each client’s identity and transform ideas into creative, platform-tailored content that elevates visibility and drives measurable engagement. It provides an integrated suite—writing, graphic design, and audiovisual production—with a flagship focus on custom promotional videos featuring meticulous artistic direction, modern visual effects, and compelling storytelling. The goal is to strengthen brand awareness, foster loyalty, and accelerate growth online across Canada.

What makes it different

• Multidisciplinary integration: A single team masters writing, design, and audiovisual craft to reduce vendor management and eliminate handoffs that slow down campaigns.
• Platform specificity by design: Creative is versioned for priority channels (e.g., hero film plus short-form Reels/Shorts/TikTok cuts), improving watch-through and conversion.
• Agency-ready operating model: A partner-first, white-label posture aligns to agency workflows, fills capacity gaps, and stabilizes production timelines nationwide.
• Bilingual delivery at scale: EN/FR scripting, captions, and design systems protect brand fidelity across provinces and audience segments.
• Originality and innovation: Emphasis on modern visual effects and story craft to produce distinctive, memorable content that stands out in crowded feeds.

Objectives (measurable, 12–36 months)

• Secure 8–12 agency partnerships nationwide, enabling recurring content pipelines across English and French markets.
• Deliver 50+ flagship promotional films and 200+ platform-native short-form variants, with ≥95% on-time delivery.
• Achieve average video watch-through rate uplift of ≥20% vs. client baselines and social engagement rate improvements of ≥15% on platform-specific assets.
• Build toward a CAD ~2.7M annual run-rate by Year 5 (≈0.10% share of Canada’s digital creative SAM), through a blended mix of retainers and project-based work.

Company values

Creativity

Originality and innovation sit at the heart of every engagement. Creativity is not treated as an aesthetic add-on but as a performance driver: distinctive concepts, cinematic direction, and modern VFX are used to capture attention faster and sustain it longer on each platform.

Practically, this means:

• Story-first development that stays faithful to each client’s identity, values, and tone of voice.
• Platform-native craft—formatting, pacing, subtitles, and motion principles optimized per channel—to improve completion rates and engagement.
• Bilingual excellence—parallel EN/FR scripting and design systems—to maximize reach and brand consistency across Canada.
• Continuous improvement—structured reviews of campaign performance to inform creative iteration and increase ROI over time.

Team

Leadership

Anthony Diotte — Marketing Director

• Role: Leads brand and creative strategy across writing, design, and audiovisual, ensuring each deliverable expresses the client’s identity and business objective with clarity.
• What he brings: Strong visual creativity, shaping distinctive artistic direction and cohesive storytelling from concept to final cut.
• Core competencies: Visual concepting, brand storytelling, content architecture, and cross-platform creative direction—translating marketing goals into cinematic narratives and social-first variants.

Collective capabilities

• Multidisciplinary execution: Integrated writing, graphic design, and video production streamline end-to-end delivery—from script and storyboard to shoot, edit, VFX, motion design, and final platform adaptations.
• Bilingual production: Native-quality English and French deliverables, including captions, supers, and copy, maintained in parallel to protect brand integrity nationwide.
• Agency collaboration: White-label readiness, clear SLAs, and standardized project management to reduce production lead times and cost volatility for partners.
• Quality and consistency: Unified brand guardianship across asset types ensures consistent visual and verbal identity, faster approvals, and fewer revision rounds.

By aligning multidisciplinary craft with platform-native execution and bilingual delivery, the team is positioned to solve agencies’ and brands’ most pressing content challenges—producing memorable, ROI-oriented creative that scales across Canada.